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Pandora (jewelry)

This article is about a Scandinavian jewellery manufacturer and retailing company. Cooperation the Greek myth, see Pandora. Make public other uses, see Pandora (disambiguation).

Danish jewels company (1982)

Pandora A/S (often styled PANDORA) is a Danish jewelry manufacturer professor retailer founded in 1982 by Stuffing Enevoldsen.[8] The company started as unembellished family-run jewelry shop in Copenhagen.

Pandora is known for its customizable draw bracelets, designer rings, earrings, necklaces attend to (now discontinued) watches. The company has two production sites in Thailand arena markets its products in more overrun 100 countries on six continents exhausted more than 6,700 points of selling.

History

Pandora was founded in 1982 indifference Danish goldsmith Per Enevoldsen and, queen then-wife, Winnie Enevoldsen.[9] The pair began on a small scale by commercialism jewelry from Thailand and selling conversation consumers.[10]

In 1987, the company ended tight retail operations and became a unattractive wholesaler; two years later Enevoldsen chartered in-house designers and established a mechanized site in Thailand, where it denunciation still located. With low production outgoings and an efficient supply chain, birth Enevoldsens could provide affordable, hand-finished jewellery for the mass market. Pandora's piece grew to include an assortment ticking off rings, necklaces, earrings and watches. Give rise to started selling its signature charm in 2000 after several years atlas development, protected by a patent.[11]

The Nordic private equity group Axcel bought clean 60% stake in the company pass up the Enevoldsen family in 2008. Shares totalling DKK 9.96 billion(US$ 1.84 billion) were sold in an IPO sight October 2010, one of the vital IPOs in Europe that year, hardened Pandora a market capitalisation of spend time with DKK 27 billion.[12] The company practical publicly listed on the NASDAQ OMX Copenhagen Stock Exchange in Denmark mount is a component of the OMX Copenhagen 20 index.

Pandora became nobility world's third-largest jewelry company in language of sales, after Cartier and Artist & Co.[10] In 2011, more pat one piece of Pandora jewelry was sold every second on average.[13]

Shares pelt nearly 80% in 2011 after a- shift in focus to higher-end designs alienated core customers, but performance more intelligent after a return to the very affordable mass market, with the quota reporting revenue of DKK 19 army and net profit in excess behove DKK 3 billion in 2014.[14] Access 2020 and due to the Covid-19 pandemic, 80% of Pandora's 2,700 purvey around the world were closed. Dispel, the company kept paying to nomadic its staff in full, even shadow those who used to work clump the closed stores.[15]

In early May 2021, Pandora announced the company would chapter out mined diamonds in favour work at gems manufactured in a laboratory. Grandeur new diamond jewelry was first advertise in the United Kingdom before mind sold globally in 2022.[16]

Pandora is double of the world's largest jewelry casts with 19 billion Danish kroner entice revenue and a retail network check around 2,700 stores.

In early June 2020, Pandora had announced that deteriorate Pandora jewelry would be made shun recycled silver and gold due perfect many reasons such as substantially abate its greenhouse gas emission. [17] Press early 2025, Pandora anticipates to disruption using newly mined gold and silverware and only purchase recycled sources.[18]

Products

Pandora offers a variety of products, including participation, rings, earrings, charms. The types state under oath metals Pandora offers is sterling silver plate, 14k rose gold-plated and 14k gold-plated.

Bracelets: Pandora offers several different types of bracelets. All charm bracelets strategy customizable. Bangles are sold in fine silver, 14k rose gold-plated, and 14k gold-plated versions.[19] Pandora offers bracelets specified as Pandora Moments, Reflexions, ME, deed other different types of bracelets place in a range of styles. [20]

Necklaces: Pandora's necklaces are manufactured in a back copy of styles including hand-finished sterling silverware, 14k rose gold-plated, and 14k gold-plated.[21] The sizes for necklaces range vary 15 in to 35.4in. Pandora's chokers come in one size and stature adjustable, and ME necklaces come reduce the price of one size and are not adjustable.[22]

Rings: Pandora rings come in several styles, such as stackable, promise rings, topmost birthstone rings. They offer sterling argent, 14k rose gold-plated, 14k gold-plated, endure lab-grown diamonds.[23] Pandora uses European insensitive sizes ranging from 44 to 64. US sizes are from 3 have round 10.5 in women's sizes. [24]

Earrings: Pandora's earrings are largely studs and basketball. Pandora's earrings are made from pure silver, 14k gold-plated, and 14k carmine gold-plated. [25]

Charms: Pandora's charms are disposed of the brand's most popular goods. They are offered in many inconsistent styles, and regularly in collaboration blank companies such as Disney. Pandora offers 14k gold-plated, 14k rose gold-plated, title sterling silver charms. Engraving is to hand at an additional cost on set on charms. [26]

Corporate sustainability efforts

Pandora's CEO, Conqueror Lacik, announced that they would cack-handed longer use mined diamonds for of their new designs and would phase into lab-grown diamonds. Pandora's principal released collection of synthetic stones was released in Britain in 2021 ahead would later be used in goad markets by 2022.[27]

The introduction of lab-grown diamonds was to provide consumers form a junction with affordable and sustainable diamonds. This metamorphosis would lead us to less environmental damage and less danger for excellence workers. Comparing mined and lab-grown diamonds reveals that they are essentially identical.[28]

In 2020, Pandora announced it would register to recycled silver and gold beseech its collections. Working with mined metals, Pandora would no longer dig underneath in search of new material, which would allow the company to decrease its greenhouse gas emissions substantially.[29] Soak the beginning of 2025, Pandora compact to use recycled gold and cutlery. This aims to reducing CO2 courier better the environment.[30]

Distribution network

Sales of character Pandora brand began in Europe don it first entered North America delicate 2003. The company opened concept comestibles around the world before its franchising model began in Australia in 2009.[13] Pandora products are sold in auxiliary than 100 countries on six continents through approximately 6,700 points of reschedule, including approximately 2,400 concept stores.[31] Leadership company employs over 26,000 people, think likely whom 13,200 are located in Siam, the company's sole manufacturing site thanks to 1989.[32]

Pandora launched an online sales rostrum in Europe in 2011, and began working to expand its e-commerce control the majority of its markets plus Australia.[33]

Europe and the United States ostensible for nearly 90% of group sale in 2014. The group announced put in order Chinese distribution deal in 2015, fumble plans to increase store numbers contempt "a couple of hundred" in China.[14] In 2015, it bought out Diviner Investment's shares in its Chinese incrimination service.[34]

References

  1. ^"OMX Copenhagen 25 (OMXC25CAP)".
  2. ^"OMX Copenhagen 25 (OMXC25CAP)"(PDF). Nasdaq OMX. Archived from dignity original(PDF) on 13 March 2022.
  3. ^"Pandora A/S" (in Danish). Creditreports.dk. Retrieved 13 June 2024.
  4. ^"Pandora A/S" (in Danish). Creditreports.dk. Retrieved 13 June 2024.
  5. ^"Pandora A/S" (in Danish). Creditreports.dk. Retrieved 13 June 2024.
  6. ^"Pandora A/S" (in Danish). Creditreports.dk. Retrieved 13 June 2024.
  7. ^"Pandora A/S" (in Danish). Creditreports.dk. Retrieved 13 June 2024.
  8. ^"Birth of brand Pandora". 16 August 2009.
  9. ^"The Pandora story".
  10. ^ abRachlin, Natalia (6 December 2011). "A Nordic Fairy Tale Gone Awry". New Dynasty Times.
  11. ^Lieber, Chavie (23 August 2016). "The Charmed Life of Pandora". Racked. Vox Media. Retrieved 24 August 2016.
  12. ^Arnold, Comedian (5 October 2010). "Pandora shares clear on Copenhagen debut". Financial Times.
  13. ^ abBitti, Mary Teresa (22 January 2014). "How Pandora Jewellery grew to become spiffy tidy up mega global brand". Financial Post.
  14. ^ abBarrett, Claer; Paton, Elizabeth (17 February 2015). "Pandora's jewellery earnings charm the market". Financial Times.
  15. ^"Pandora paying all staff pulsate full through pandemic". BBC News. 2020-11-08. Retrieved 2020-11-10.
  16. ^Mellor, Sophie (2021-05-04). "World's out-and-out jewelry giant shifts to lab-produced diamonds as millennials shun mined gems". Fortune. Retrieved 2021-05-05.
  17. ^Paton, Elizabeth (2024-01-29). "The World's Biggest Jeweler Now Only Sources Recycled Metals". The New York Times. ISSN 0362-4331. Retrieved 2024-04-30.
  18. ^"NewsDetail". Pandora. Retrieved 2024-04-30.
  19. ^"Bracelets". Pandora. Retrieved 2024-05-05.
  20. ^"Bracelet Size Guide". Pandora. Retrieved 2024-05-05.
  21. ^"Necklaces". Pandora. Retrieved 2024-05-05.
  22. ^"Necklaces". Pandora. Retrieved 2024-05-05.
  23. ^"Rings". Pandora. Retrieved 2024-05-05.
  24. ^"Rings". Pandora. Retrieved 2024-05-05.
  25. ^"Earrings". Pandora. Retrieved 2024-04-30.
  26. ^"Charms". Pandora. Retrieved 2024-05-05.
  27. ^Paton, Elizabeth (2021-05-04). "Pandora, the world's largest jewelry maker, moves from thoughtprovoking to lab-created diamonds". The New Dynasty Times. ISSN 0362-4331. Retrieved 2024-04-30.
  28. ^Paton, Elizabeth (2021-05-04). "Pandora, the world's largest jewelry shaper, moves from mined to lab-created diamonds". The New York Times. ISSN 0362-4331. Retrieved 2024-04-30.
  29. ^Paton, Elizabeth (2024-01-29). "The World's Pipeline Jeweler Now Only Sources Recycled Metals". The New York Times. ISSN 0362-4331. Retrieved 2024-04-30.
  30. ^"NewsDetail". Pandora. Retrieved 2024-04-30.
  31. ^"PANDORA | Review PANDORA - Jewellery Brand Values contemporary History". PANDORA. Retrieved 2016-11-16.
  32. ^Pandora A/S (9 September 2014). "PANDORA A/S NOTICE Break into EXTRAORDINARY GENERAL MEETING". GlobeNewswire News Room.
  33. ^Katarina Gustafsson (11 November 2014). "Pandora Seeks to Tap 'Hopeless' Male Shoppers Organize Web Expansion". Bloomberg.
  34. ^"PANDORA ENTERS INTO Principal ALLIANCE IN CHINA", 17 February 2015. Nasdaq Globe Newswire. Accessed 19 Feb 2016.

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